That ‘Urgent’ Tech Role Open for 60 Days? It Could Be a Positioning Problem.

That ‘Urgent’ Tech Role Open for 60 Days? It Could Be a Positioning Problem.
Why technology roles remain unfilled, what employers might be overlooking, and three practical ways to improve your hiring outcomes.
Finding the right technology talent can be challenging. But when an urgent position has been advertised for 60 days or longer, and the shortlist keeps falling apart, it's worth asking an important question:
Is the problem really a shortage of qualified candidates, or is something about the opportunity preventing the right people from applying and accepting?
Across the technology recruitment landscape, employers often face challenges when hiring software engineers, cloud specialists, cybersecurity professionals, infrastructure engineers, and other highly skilled technology professionals.
When a vacancy remains open for weeks or months, the immediate assumption is often that the right talent simply isn't available.
However, talent availability is only one part of the equation.
An unclear job description, unrealistic salary expectations, or a lengthy recruitment process can make even an attractive opportunity difficult to fill.
Before investing more time and resources into advertising the same position, organisations should consider whether their hiring strategy needs to change.
At Firesoft People, we believe successful technology recruitment begins with understanding not only the skills a business needs but also what makes an opportunity compelling to the professionals it wants to attract.
Here are three areas every hiring manager should review when an urgent technology role remains unfilled.
1. Is the Outcome of the Role Clearly Defined?
One of the most common challenges in technology recruitment is a job description that focuses heavily on technical requirements without clearly explaining what the successful candidate is expected to achieve.
Many technology job advertisements contain extensive lists of programming languages, platforms, frameworks, certifications, and years of experience.
While technical requirements are important, they do not necessarily communicate why the role matters.
Candidates want to understand the purpose of the position, the challenges they will be solving, and the impact they can make within the organisation.
A job advertisement that simply lists 20 technologies may attract applications, but it can fail to engage professionals who are looking for meaningful work and clear career direction.
Focus on outcomes, not just technical requirements
Instead of describing a position solely through the tools a candidate must know, employers should clearly define the expected results.
For example, rather than stating:
"We are looking for a Senior Software Engineer with experience in Java, AWS, Kubernetes, Terraform, Docker, CI/CD, and microservices."
Consider explaining:
"We are looking for a Senior Software Engineer to help modernise our cloud infrastructure, improve application reliability, and design scalable solutions that support our next phase of business growth."
The second description communicates the purpose of the role while giving candidates a clearer understanding of the challenges and opportunities involved.
Three questions to ask before advertising
What should this person achieve in their first six months?
Identify the immediate priorities and measurable outcomes expected from the successful candidate.
This could include improving system performance, delivering a major project milestone, strengthening security practices, or reducing operational inefficiencies.
What does success look like after 12 months?
Define how the role contributes to longer-term business objectives.
Candidates should understand what successful performance looks like and how their responsibilities may evolve.
How does this position impact the wider business?
Explain how the role supports customers, internal teams, operational performance, revenue, or business transformation.
When candidates understand the value of their work, they can better assess whether the opportunity aligns with their career goals.
The takeaway: A compelling job opportunity communicates the problems to be solved and the outcomes to be delivered, not just the technologies required.
2. Is the Salary Band Realistic for the Market?
Compensation remains an important consideration for technology professionals, particularly those with specialised or highly sought-after skills.
An organisation may have an exciting project, a supportive culture, and strong leadership, but if the salary range is significantly below market expectations, attracting suitable candidates can become difficult.
This is especially relevant when recruiting for experienced professionals in areas such as cloud engineering, cybersecurity, DevOps, enterprise architecture, and software development.
Employers sometimes establish salary budgets based on internal structures or historical hiring costs without fully considering current market conditions.
As a result, the advertised compensation may not align with the experience, responsibilities, or technical capabilities required.
Benchmark before going to market
Before advertising a position, hiring managers should assess how the proposed salary compares with similar opportunities.
This involves considering:
- The level of experience required.
- The complexity and scope of the position.
- The technologies and specialist capabilities involved.
- The location and working arrangements.
- The availability of candidates with the required expertise.
- The difference between permanent and contract remuneration.
A salary that is competitive for a mid-level engineer may not be sufficient for a senior professional expected to lead architecture decisions, mentor team members, and take responsibility for critical systems.
Look beyond base salary
While base salary is important, candidates often evaluate the complete employment package.
This may include bonuses, professional development opportunities, flexible working arrangements, career progression, additional leave, and other benefits.
For some professionals, the opportunity to work with modern technologies or contribute to meaningful projects can also influence their decision.
However, benefits should complement realistic compensation rather than be used to compensate for a substantial salary gap.
Be transparent about compensation
Providing a clear salary range early in the recruitment process can help align expectations and reduce time spent interviewing candidates whose requirements are outside the available budget.
Transparency also demonstrates that an organisation understands the market and respects candidates' time.
The takeaway: If the salary does not match the expectations and responsibilities of the role, repeatedly advertising the position is unlikely to solve the underlying problem.
3. Can Your Organisation Make a Hiring Decision Within 10 Days?
A lengthy recruitment process can be one of the biggest obstacles to securing strong technology talent.
Highly capable candidates may be exploring multiple opportunities simultaneously.
When an employer takes several weeks to arrange interviews, provide feedback, or make a final decision, candidates may accept another offer or lose interest in the opportunity.
Even when a business describes a position as urgent, its recruitment process does not always reflect that urgency.
Multiple interview rounds, unclear decision-making responsibilities, and delays in internal approvals can create unnecessary friction.
Why speed matters in technology recruitment
An efficient hiring process communicates that an organisation is organised, decisive, and serious about securing the right person.
This does not mean compromising on candidate assessment or making rushed hiring decisions.
Instead, it means removing unnecessary delays while maintaining a consistent and effective evaluation process.
For many technology roles, a target of moving from the first interview to an offer decision within approximately 10 days can be a useful benchmark, provided the required stakeholders and assessments are available.
Complex or senior appointments may require additional time, but every stage should have a clear purpose.
How to streamline your recruitment process
Establish a clear interview plan.
Before engaging candidates, determine how many interviews are necessary, who will participate, and what each stage is designed to assess.
Avoid repeating similar questions across multiple interview rounds.
Identify decision-makers early.
Ensure that the hiring manager and relevant stakeholders agree on the selection criteria and understand who has final approval.
Unclear ownership often results in delays after interviews have been completed.
Provide timely feedback.
Candidates should receive clear updates throughout the process, even when a final decision has not yet been made.
Consistent communication helps maintain engagement and demonstrates professionalism.
Set a realistic decision timeline.
Where practical, aim to progress from the first interview to an offer decision within 10 days.
This requires interview availability, alignment on salary, and internal approval processes to be organised before recruitment begins.
The takeaway: A faster, well-structured hiring process can improve the candidate experience and reduce the risk of losing suitable applicants to competing opportunities.
4. Why Reposting the Same Job Advertisement Often Doesn't Work
When a technology position remains unfilled, the natural response is often to advertise it again.
The organisation may refresh the job listing, expand the number of recruitment channels, or increase the advertising budget.
While additional visibility can help, it may not address the underlying reasons candidates are not progressing.
If the role is poorly defined, the salary is uncompetitive, or the hiring process is too slow, attracting more applicants may simply result in more unsuccessful conversations.
A better approach is to review the recruitment strategy before restarting the search.
Consider the following questions:
- Are we asking for more skills and experience than the role genuinely requires?
- Have we clearly explained what the successful candidate will achieve?
- Is our salary competitive for the level of responsibility?
- Are our working arrangements aligned with candidate expectations?
- Are interview requirements reasonable and relevant?
- Can our decision-makers move quickly when we identify a suitable candidate?
Answering these questions can help employers distinguish between genuine market constraints and challenges within their own recruitment approach.
5. The Importance of Positioning Your Opportunity Correctly
Recruitment is not simply about identifying individuals who possess the required technical skills.
It is also about communicating why an opportunity is worth considering.
Experienced technology professionals often evaluate potential employers based on several factors, including leadership, project complexity, technical environment, organisational stability, career development, and compensation.
A strong recruitment strategy should clearly communicate what differentiates the opportunity.
For example, a business undergoing cloud transformation may attract engineers interested in large-scale modernisation projects.
An organisation investing in cybersecurity may appeal to professionals seeking opportunities to strengthen enterprise security capabilities.
A growing technology company may offer engineers the chance to take greater ownership of architecture, products, or technical direction.
The key is to identify the genuine value of the opportunity and communicate it consistently throughout the recruitment process.
Good positioning helps candidates understand not only what the organisation needs from them, but also what they can gain from joining.
6. A Practical Hiring Checklist for Technology Leaders
Before advertising your next technology vacancy, take a moment to review these three areas.
Check 1: Role Clarity
- Have we defined the key outcomes for the first six months?
- Can we explain what success looks like after 12 months?
- Is the business impact of the position clear?
- Have we separated essential technical skills from desirable experience?
Check 2: Market Alignment
- Have we benchmarked the salary against comparable roles?
- Does the compensation reflect the responsibilities and experience required?
- Have we considered the complete employment package?
- Are we prepared to communicate the salary range early?
Check 3: Recruitment Efficiency
- Do we have a clear interview structure?
- Are all decision-makers identified and available?
- Can we provide timely feedback after each stage?
- Can we reasonably aim to make an offer decision within 10 days of the first interview?
These checks may seem straightforward, but they can make a meaningful difference to how effectively an organisation attracts and engages technology professionals.
7. Hiring Smarter Starts Before the Job Goes Live
A vacancy that remains open for 60 days is not automatically evidence of a talent shortage.
Sometimes, the market genuinely is challenging, particularly for specialist positions requiring uncommon technical expertise.
However, before concluding that suitable candidates are unavailable, employers should examine whether their recruitment approach is creating unnecessary barriers.
Clear expectations, competitive compensation, and efficient decision-making can strengthen an organisation's ability to attract the right professionals.
The most successful recruitment strategies are not necessarily those that reach the largest number of candidates.
They are the ones that communicate a compelling opportunity, engage the right people, and create a clear path from initial conversation to hiring decision.
If your urgent technology role has been open for 60 days, the answer may not be to search harder. It may be to position the opportunity better.
Hiring in Technology? Let's Build What's Next.
At Firesoft People, we understand the challenges organisations face when recruiting skilled technology professionals.
From software engineering and cloud infrastructure to cybersecurity, DevOps, and specialist technology roles, finding the right people requires more than matching keywords on a CV.
It requires an understanding of the role, the market, the candidate landscape, and what makes an opportunity attractive.
Whether you're struggling to fill a critical vacancy, reviewing your technology hiring strategy, or planning to expand your team, Firesoft People can help you explore a more targeted approach.
Have a technology role that's been open longer than expected?
Get in touch with Firesoft People to discuss your hiring requirements and how we can support your next search.
Visit: www.firesoftpeople.com
Firesoft People — Let's build what's next.
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